Discover the possibilities with AI-Powered coaching assistants for coaching scalability
Discover the possibilities of AI-Powered coaching
If you hold a Certified Enterprise Coach, Certified Team Coach, Certified Scrum Coach, or Certified Agile Coach credential from Scrum Alliance, you are eligible for
When a Scrum Alliance coaching certification holder activates their free MaxGood.work avatar, the question shifts immediately from whether to use it, to how to use
MaxGood.work Avatars extend your coaching impact between sessions — giving your clients personalized, expert-backed support when it matters most. Free for Scrum Alliance coaching certificate holders.
We’re opening MaxGood.work up to integrators. Today we’re announcing Phase 1 of our Public API BETA — a stable, documented way for Enterprise Avatar Owners
Leadership development reaches its full potential when the learning lives where leadership actually happens — in the everyday decisions, team conversations, and organizational moments that
James Heidema — author of 13 books on sales leadership, sales management, and coaching — joins MaxGood.work as a Licensed Expert Author. His frameworks are now available as Foundation Content for coaches, fractional CROs, and sales leaders.
MaxGood.work is now an official Scrum Alliance partner. Free SAI Starter Avatars for coaching cert holders, free Tester Avatars for all SA members, 20% discount on standard products, and exclusive access to Marina AI.
Active Scrum Alliance coaching certification holders can now claim a free, personalized AI coaching avatar — built to extend your presence, preserve your voice, and serve your clients 24/7.
Most AI coaching pilots fail. Not because the technology is bad, but because the pilot is designed wrong. Organizations treat AI coaching like a feature
Most AI coaching tools are fundamentally broken — not because they cannot hold a conversation, but because they forget you. Here is why continuity is the mechanism that makes coaching work, and what we built differently at MaxGood.work.
