10X your coaching impact with an AI Avatar that scales with you.

Start where you are and scale your impact as you grow. Choose the plan that fits your coaching practice today and where you’re headed next.

Best for Testing

Tester Avatar

Free Forever

5 users per Avatar. Try the platform at no cost.

Explore AI coaching with no commitment and no credit card required.

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🚀 Launch Price!

Starter Avatar

$150/mo

$50/mo

Best for coaching small teams

Bring AI coaching into your practice between sessions, with Foundation Content and RL/AI Continuity included.

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Best for independent coaches

Essential Avatar

$499/mo

✓ Plus 2 weeks free trial

Unlimited users, guided onboarding, and full content support — everything an independent coach needs to scale.

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Enterprise Avatar

$1,495/mo

Transform your organization with enterprise-grade AI coaching, SSO, custom integrations, and full white-label options.

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Feature	Taster Avatar	Starter Avatar	Essential Avatar	Enterprise Avatar
Interactions Super-simple and predictable billing!	Unlimited	Unlimited	Unlimited	Unlimited
Number of Users / Account Your Avatar, your business model! Serve the masses or create an exclusive group.	5 Users per Avatar	12 Users per Avatar	Unlimited	Unlimited
Personalization Users of your Avatar can personalize their own accounts AND you can layer on personalization for each of your users.	Self Serve	Self Serve	Self Serve	Integrated with corporate data
User Management Includes bulk-load features, SSO and user access expiry dates.	Self Serve. Bulk add is limited	Self Serve. Bulk add is limited	Self-Serve up to 100 users, some limits apply	Single Sign-On (coming soon)
Foundation Content References Every interaction with your Avatar can be informed by our foundational content. We are always licensing more and better experts for our foundational content. See our current list of Expert Authors.	Up to 3 per interaction Pre-trained on all expert content titles	Up to 3 per interaction Pre-trained on all expert content titles	Up to 3 per interaction Exclude undesired expert content titles	Up to 3 per interaction Exclude undesired expert content titles
Private Content References Your expert content is used to train your Avatar and referenced in interactions.	Up to 1 per interaction	Up to 3 per interaction	Up to 3 per interaction	Up to 6 per interaction
Private Content Load Use your own sources of expertise to ensure that your Avatar is providing the right information to your users. Blog articles, standard operating procedures, glossaries, essays, privately-licensed content, etc.	Completely Self Serve WordPress plug-in available for automated content upload.	Self Serve Content Upload and Management WordPress plug-in available for automated content upload.	Supported Content Upload and Self Serve Management WordPress plug-in available for automated content upload.	Full Support including custom integrations. WordPress plug-in available for automated content upload.
AI Power We are constantly testing and re-testing to make sure that your Avatars are using the best AI systems for the job of coaching.	Just good enough for basic testing	Powerful	Very Powerful	Very Powerful and Configurable
Custom Personality Each Avatar helps you serve your coachees and it needs direction on how to do so!	Limited to approximately 200 words Self Serve	Limited to approximately 2000 words Self Serve	Limited to approximately 4000 words We provide examples and support to get you started!	Limited to approximately 10000 words You get full support with crafting, testing and maintaining your Avatar’s personality
Public Avatar Listing Your Avatar gets listed on the MaxGood.work website, with a link to your landing page of choice.	Yes	Yes	Yes	Optional (private by default)
White Labeling Your logo, your colors, your domain name	No — co-branding only	No — co-branding only	No — co-branding only	Basic theming coming soon. Full white-label is optional for an additional fee.
RL/AI Continuity One of our most powerful features: make sure that your clients/staff are getting integrated support from you and your Avatar! You can see and respond to their interactions with your Avatar, and you can make sure that your Avatar knows about your clients/staff real-life interactions with you.	Yes (basic capability, manual updating)	Yes (basic capability, manual updating)	Yes (basic capability, manual updating)	Yes with Integrations
Free Support The MaxGood.work team gets on an exclusive Zoom call with Avatar owners and users to share updates, get feedback and provide a venue for you to learn from other Avatar owners on best-practices, use cases and business models.	Twice a week	Twice a week	Twice a week plus private sessions when needed.	Twice a week plus private sessions when needed.
Analytics See how your users engage with your Avatar — session frequency, conversation volume, and content usage patterns to help you understand and improve the coaching experience.	Standard metrics	Standard metrics	Standard metrics	Customizable
Sentiment Analysis	✕	✕	✕	User Sentiment Report
Interaction Channels The platforms and messaging tools your users can use to reach your Avatar — from web chat to the tools they already use every day, like email, Microsoft Teams, Slack, and Discord.	✕	Messaging Systems Integration: Web chat / Email (custom email addresses can be connected) / MS Teams / Slack / Discord Access	Messaging Systems Integration: Web chat / Email (custom email addresses can be connected) / MS Teams / Slack / Discord Access	Messaging Systems Integration: Web chat / Email (custom email addresses can be connected) / MS Teams / Slack / Discord Access. Workflow Tools
Data Management Part of the hyper-contextualization we provide is to manage data about the users of your Avatar such as assessments, certifications, performance evaluations, etc. This data is used by your Avatar to ensure that the coaching is always exactly right for each person!	Manual data updating	Manual data updating	Manual data updating	Manual with APIs to integrate with enterprise systems or connect to custom data sources
Security We have recently started our journey towards SOC 2 Type 2 compliance. While we are not there yet, we have many of the basic technical aspects, controls and systems in place to ensure a high degree of security. All our clients will benefit from this strong foundation.	Full	Full	Full	Full

Interested in Self-Hosted Capabilities?

For organizations with strict data residency requirements, compliance mandates, or the need for complete infrastructure control, we offer self-hosted deployment options. Let’s talk about what’s right for your team.

Ready to See It in Action?

Request a personalized demo and we will show you exactly how MaxGood.work works for your coaching practice.