
Introducing the New Continuity Area in Avatar Admin
Managing an Avatar should make it easy to find what you need and move between tasks without losing your place. We’ve introduced a new Continuity
Discover the possibilities with AI-Powered coaching assistants for coaching scalability
Discover the possibilities of AI-Powered coaching

Managing an Avatar should make it easy to find what you need and move between tasks without losing your place. We’ve introduced a new Continuity
Turn a single shareable link into new Avatar members, surveys and self-assessments, and marketing data — with MaxGood.work staff building the form and you controlling when it goes live.

If you hold a Certified Enterprise Coach, Certified Team Coach, Certified Scrum Coach, or Certified Agile Coach credential from Scrum Alliance, you are eligible for
When a Scrum Alliance coaching certification holder activates their free MaxGood.work avatar, the question shifts immediately from whether to use it, to how to use
MaxGood.work Avatars extend your coaching impact between sessions — giving your clients personalized, expert-backed support when it matters most. Free for Scrum Alliance coaching certificate holders.

Leadership development reaches its full potential when the learning lives where leadership actually happens — in the everyday decisions, team conversations, and organizational moments that

James Heidema — author of 13 books on sales leadership, sales management, and coaching — joins MaxGood.work as a Licensed Expert Author. His frameworks are now available as Foundation Content for coaches, fractional CROs, and sales leaders.

MaxGood.work is now an official Scrum Alliance partner. Free SAI Starter Avatars for coaching cert holders, free Tester Avatars for all SA members, 20% discount on standard products, and exclusive access to Marina AI.
Active Scrum Alliance coaching certification holders can now claim a free, personalized AI coaching avatar — built to extend your presence, preserve your voice, and serve your clients 24/7.

As coaching continues to evolve in an increasingly digital world, many leadership, executive, and business coaches are exploring AI coaching avatar platforms as a way