Today, we are proud to announce our partnership with Scrum Alliance — one of the world’s largest professional communities for Agile practitioners.
At MaxGood.work, we believe every great coach, trainer, and practitioner carries wisdom that deserves a wider reach. Our AI avatars are built on that belief: they extend your presence, preserve your voice, and support your clients and teams between live sessions.
Why Coaches and Their Clients Need This Now
Coaches juggle deep client work, business growth, and continuous learning — while clients expect more access and support than ever. Coaching is evolving fast, and many of the best-known coaches are already creating coaching avatars to stay ahead of that curve.
MaxGood.work helps bridge that gap. We believe AI should amplify human wisdom, not replace it. Your personalized coaching avatar extends your presence, keeps your methods alive between sessions, and lets you scale your impact without losing your authentic human-to-human coaching relationships.
What Scrum Alliance Members Get
Through this partnership, active Scrum Alliance holders of CEC, CTC, CSC, or CAC coaching certifications can now:
- Amplify their impact with a free “SAI Starter Avatar” subscription on the MaxGood.work platform to share with their clients.
- Serve their clients 24/7 with AI-supported coaching based on their style, approach, and expertise.
- Get free access to “Marina, AI”. It offers strategies to find clients, supports job transitions, and provides sales & marketing techniques for Agile Coaches and Scrum Masters. It also helps expand beyond IT and measure success via revenue & profit, with proven methods from The SWAY Academy and Marina Alex.
Beyond coaching certification holders, all Scrum Alliance members receive a 20% discount on standard MaxGood.work products. And applicants who don’t yet hold a coaching certification can still get a free Tester Avatar to explore the platform.
What’s Included in the Scrum Alliance Starter Avatar
The Scrum Alliance Starter Avatar goes beyond our standard offering — your membership removes the cost and unlocks additional coaching-specific benefits:
Exclusive to Scrum Alliance members:
- Pre-built with a Scrum and coaching template — fully customizable later
- Unlimited access to Marina, AI to support the growth of your coaching business
- Exclusive Scrum Alliance coaches support channel on Discord
Included in all Starter Avatars:
- Two included support avatars: MG User Support and MG Success Coach
- Pre-trained on licensed foundation title content on MaxGood.work
- Unlimited manual expert content upload (text, and documents)
- Cross-platform availability via web, email, Slack, and Microsoft Teams with Discord coming soon
- Fully-customizable personality
- Automated content upload via WordPress plugin
- Up to 12 users (your clients)
- RL/AI coaching continuity — per-user text notes and interaction history review
The Standard Starter Avatar is normally $50/month. For eligible Scrum Alliance coaching members, it’s free.
About MaxGood.work
MaxGood.work helps coaches scale their expertise through trusted, personalized AI coaching avatars. Each avatar reflects the coach’s unique voice and approach while providing continuous, human-centered support for clients and teams.
Our mission: empower coaches to serve more people with the same care, trust, and integrity that define great coaching.
MaxGood.work Avatars are not about replacing the human relationship. We amplify it.
We are honoured to walk this path alongside the Scrum Alliance community. Special thanks to Will Gilchrist for his constant support and responsiveness throughout this partnership.
Eligibility for the free Scrum Alliance Starter Avatar requires an active Scrum Alliance coaching certification (CEC, CTC, CSC, or CAC). If you’re not currently eligible but are a Scrum Alliance member, you can still get a free Tester Avatar and access the Standard Starter Avatar at a 20% discount.
