This page is provided by MaxGood.work for Scrum Alliance® members.
10x your impact
Extend your impact, scale your expertise, and serve your clients 24/7.
Bring the same trust and authenticity you bring to every coaching session into an AI avatar that can support clients between sessions.
MaxGood.work and Scrum Alliance are partnering to give coaches a free, personalized AI-coaching avatar.
Eligibility for the free Scrum Alliance Starter Avatar requires an active Scrum Alliance coaching certification (CEC, CTC, CSC or CAC).
Other applicants will receive a free Tester Avatar.
All applicants, as long as they are Scrum Alliance members, will receive a 20% discount on the purchase of standard MaxGood.work products (https://blog.maxgood.work/pricing/).
Why do coaches and their clients need an AI-coaching avatar now?
Coaches juggle deep client work, business growth, and learning — while clients expect more access and support than ever. Coaching is evolving fast and many of the best-known coaches are already creating coaching avatars.
MaxGood.work helps bridge that gap. We believe AI should amplify human wisdom, not replace it. Your personalized coaching avatar extends your presence, keeps your methods alive between sessions, and lets you scale your impact without losing your authenticity.
What you get as a Scrum Alliance coach
Free, personalized AI Avatar — purpose-built to augment human coaching, not replace it.
- Easy setup & validation so you can get started quickly.
- RL/AI coaching continuity to maintain connection between real-life coaching and avatar interactions.
- MaxGood.work Coaching Success Avatar for 24/7 support as you build and use your avatar.
- Free access to Marina, AI. It offers strategies to find clients, supports job transitions, and provides sales & marketing techniques for Agile Coaches and Scrum Masters. It also helps expand beyond IT and measure success via revenue & profit, with proven methods from The SWAY Academy and Marina Alex.
- Multi-platform messaging across web, email, Slack, and Microsoft Teams, with Discord coming soon.
About MaxGood.work
MaxGood.work helps coaches scale their expertise through trusted, personalized AI coaching avatars. Each avatar reflects the coach’s unique voice and approach while providing continuous, human-centered support for clients and teams.
Our mission: empower coaches to serve more people with the same care, trust, and integrity that define great coaching.
Features of the Scrum Alliance Starter Avatar
The Scrum Alliance Starter Avatar has additional capability compared to our Standard Starter Avatar. Your membership removes the cost and adds Scrum Alliance-specific benefits.
Scrum Alliance Starter Avatar
Scrum Alliance exclusive features for coaches.
- Pre-built for maximum impact — you can change everything later.
- Unlimited access to Marina, AI to support the growth of your coaching business.
- Exclusive Scrum Alliance coaches support channel on Discord.
- Free for eligible Scrum Alliance coaching members.
Standard MaxGood.work Starter Avatar
The Scrum Alliance Starter Avatar includes all of these too.
- Two included support avatars: MG User Support and MG Success Coach.
- Pre-trained on licensed foundation title content on MaxGood.work.
- Unlimited manual expert content upload (text, and documents).
- Cross-platform availability via web, email, Slack, and Microsoft Teams, with Discord coming soon.
- Fully-customizable personality.
- Automated content upload via WordPress plugin.
- Up to 12 users (your clients).
Compare starter avatar options
| Feature | Standard Starter Avatar | Scrum Alliance Starter Avatar |
|---|---|---|
| Core AI model | GPT‑5-class model | GPT‑5-class model |
| Response token limit | 4096 | 4096 |
| Foundation Content references | Up to 3 | Up to 3 |
| Expert title content upload | Manual upload + WordPress plugin | Manual upload + WordPress plugin |
| References display in interactions | Yes | Yes |
| RL → AI continuity | Per-user text notes + interaction history review | Per-user text notes + interaction history review |
| Included avatars for you | MG User Support + MG Success Coach | Marina, AI + MG User Support + MG Success Coach |
| Messaging | Web, Email, Slack, MS Teams | Web, Email, Slack, MS Teams |
| Configuration | Sign-up data collection + personality template + blank slate | Scrum and coaching template + sign-up data collection + personality template + blank slate |
| Support | Discord channel + regular Zoom meetings | Discord channel + regular Zoom meetings |
| Price | $50 / month | Free for eligible SAI coaching members |
Apply for your free Scrum Alliance Starter Avatar
Eligibility requires an active Scrum Alliance coaching certification (CTC, CEC, CSC or CAC). If you’re not currently eligible, but are a Scrum Alliance member, you can still get a Tester Avatar for free and the Standard Starter Avatar at a 20% discount.