Most consulting engagements are built around a moment: the diagnosis, the workshop, the report. Then the consultant leaves, and the client’s real work starts. People have to do something differently on a Tuesday afternoon. Questions come up between meetings, nobody wants to wait two weeks to ask them, and the plan drifts. Too often, what the consultant taught doesn’t hold once they are gone.
We recently spent an hour with a consultant who works with small and mid-sized companies on how they sell. They came with practical questions. What is this? How would I use it myself? Could I offer it to my clients? The explanation we gave made sense to them, so we’re sharing it here, with their questions.
Your Avatar works with every person you help
Their first question was a comparison:
“I use an AI tool for almost everything. Would this be like having a folder for each of my clients, with everything that happened between us in it, the meetings, the transcripts, the documents, so I could ask it to help me prepare for my next meeting?”
Yes, and there’s more to it. In that picture, you’re the only one using the folder. On MaxGood.work, the people you’re helping talk with your Avatar too.
An Avatar is designed to support a relationship between someone who helps people and the people they help. It doesn’t replace that relationship, and it is deliberately not autonomous. So, for example, you meet with someone at a client company and record the session. Afterwards, you add the transcript to that person’s profile in your Avatar, and now your Avatar knows what the two of you discussed. A few days later they tell the Avatar, “On Friday we talked about splitting up the sales territories, and I want to work through the details.” The Avatar picks up from there. Before your next meeting, you look at their profile and see what they worked on with your Avatar since. You walk in prepared.
We call this RL/AI Continuity. What happens in real life informs the Avatar, and what happens with the Avatar comes back to you.
Four friends share one conversation
This is the part that made it click.
Say you have a problem, and you invite four friends over to talk it through. Each of them has a different background and a different way of looking at things. You give all four the same context: what’s going on, what you’ve tried, what you want. Then you ask the first friend what they think. The other three are still in the room, listening. When you turn to the third friend, they can build on what the first one said.
On MaxGood.work, each friend is an Avatar, and the person with the problem is the user. One person can belong to several Avatars. Say a company founder works with you on sales and with another consultant on how their team runs projects. They set out their own situation once, in their own user profile, and every Avatar they talk with works from it. They ask your Avatar a question, take the answer over to the other consultant’s Avatar, then come back to yours with what they learned. Their conversations go with them from Avatar to Avatar, so each one can pick up where the last one left off. The user is in charge of the conversation.
Now look at it from your side. Before your next meeting with that founder, you can see every conversation they had with your Avatar. You don’t see their conversations with the other consultant’s Avatar, and the other consultant doesn’t see theirs with yours. The notes you keep about the founder, the files you add to their profile and the Expertise you upload all stay in your Avatar. Your Avatar doesn’t train theirs and theirs doesn’t train yours: cross-Avatar training is impossible. And nothing anyone puts into MaxGood.work is ever used to train an external model.
The person in the middle sees everything that belongs to them. Each of the people helping them sees what happened with them.
Each Avatar serves one purpose
Their next question:
“So I could give the president of a company several Avatars, sales, marketing, finance, and their sales team gets only the sales one?”
That’s right. You can create more than one Avatar, and each one serves a single purpose. You might create one Avatar for helping sales managers, and a separate one for people who do cold calling. The sales managers get both. The people who report to them get the cold-calling one.
So this is a way to separate out your expertise and create more value. This Avatar is 100% focused on helping someone be a good sales manager. That one is 100% focused on helping someone be effective at cold calling. Our Avatars aren’t built to answer anything on any topic. The person being supported decides where they want to go, and the Avatar is there to help them get there. Guardrails keep each Avatar on the topics you approved.
Every Avatar is built on Foundation Content, curated and licensed work from Foundation Authors around the world, so it’s useful before you’ve written a word. Where it really earns its keep is when you shape it for one group of people and one outcome.
It’s a many-to-many relationship. One person can use many Avatars. One company can have many Avatars. And you can create many Avatars.
Your client gets support in the moment of need
“Can I see it as an extension of my service? After the audit and the report, they’ll still have questions. Could they take some of those to the Avatar instead of booking a meeting with me?”
Yes. Concretely, you create an Enterprise Avatar for that client. You give it your audit findings, the report, the priorities you agreed on, and instructions about how to support this company, and how not to. If the plan includes a review in six months, you set up proactive outreach so that the Avatar checks in with the team on their progress as that date approaches.
The founder gets your thinking applied to their questions on a Tuesday afternoon. Their managers and their team get support in the moment they need it, grounded in the work you did with them. They don’t have to go to another website for it, either: Avatars work on the web, email, Slack, Microsoft Teams, Google Chat and Discord. One partner is launching with a client whose staff already live in Microsoft Teams, so that’s where the Avatar meets them. There’s also an API, currently in beta, for connecting an Avatar to the systems a client already runs.
On an Enterprise Avatar you also choose a retention model. It sets what the Avatar keeps when someone leaves the company, and how much of their conversations with this Avatar go with them to their other Avatars. Settle it with your client’s leadership before their staff start.
Your method travels between your visits
There are two sides to this for a consultant.
The first is your own Avatar, an Essential Avatar that represents you and your practice. You can give it an intake form, so new clients tell you about themselves before your first meeting. Every person you work with gets support between your meetings, in your voice and your methods.
The second is value-added reselling. As you work with companies, some of them will need an Avatar of their own. As a partner, you build Avatars into your own offer: an Enterprise Avatar for each client organization, shaped around the work you did with them. It represents you, and it is built specifically for that organization, for the founder and for the staff. Your clients see your Avatar alongside the MaxGood.work brand. Partial white-label is available on Enterprise Avatars for an additional fee.
It carries your method between your visits, so the change holds after you leave. And because the Avatar handles the routine part of staying in touch, you can support more clients without the quality of each relationship dropping. You stay the person they call when it matters, and you arrive at that call knowing what they have been working on.
“And how is it priced?”
A flat monthly subscription for each Avatar. There’s no per-message or per-token billing. A lot of AI products earn more the more you use them, so they’re built to keep you using them. We’re not trying to build engagement. We’re trying to build something valuable. And it makes life simpler for you as a partner: a business owner wants to know what something costs every month before they sign, and you can tell them.
Start your own Avatar with a few people
If you’re a consultant and this sounds like how you already want to work, start by building your own Avatar with a few people you already help. A free Tester Avatar is a good way to begin your Essential Avatar, and those few people can come from one client or from several different organizations.
- In week one, sign in and set up your free Tester Avatar around one outcome you help people reach. A Tester Avatar is always listed publicly, and anyone can use it. So its Expertise and Align settings hold only your own general method, the material you’d be happy for anyone to see. Client information stays out of them.
- Invite a few people you’re already working with to use it.
- After your next meeting with each of them, add the transcript to that person’s profile in your Avatar. Each person’s data stays private: it reaches only that person’s own conversations with your Avatar.
- Before the meeting after that, read their conversations with the Avatar. Look for what they asked the Avatar that they never asked you. That’s usually where the real problem is.
- At day 30, decide whether to take it to an Essential Avatar for your practice, and whether one of your clients is ready for an Enterprise Avatar of its own.
Talk with us about a partner arrangement
If you work with client companies and want to offer them an Avatar of their own, request a demo at https://blog.maxgood.work/request-a-demo/ and tell us about your practice. We’ll talk through what a partner arrangement could look like for you. Or start on your own: sign in at https://maxgood.work/login, and you’ll get a free Tester Avatar to try with a few of your clients.
The initial draft of this article was generated by Claude, an AI model, from the recording of one of our partner conversations. It was reviewed and edited by Mishkin Berteig.
