If you hold a Certified Enterprise Coach, Certified Team Coach, Certified Scrum Coach, or Certified Agile Coach credential from Scrum Alliance, you are eligible for a free AI coaching avatar.
MaxGood.work partnered with Scrum Alliance earlier this year to make this available to coaches who hold an active badge. All you need to do is apply.
If you have not yet applied, this post is for you.
What the Free Avatar Includes
As an eligible Scrum Alliance member, your SAI Starter Avatar registration includes:
- AI coaching support for up to 12 of your clients — at no extra charge — your SAI Starter Avatar is a personalized AI coaching assistant that shows up for your clients between sessions, answering questions, reinforcing your methodology, and keeping them moving forward 24/7. You get all of this free, and so do they.
- Your own SAI Starter Avatar — a personalized AI coaching assistant built on your methodology. You configure it once; it shows up for your clients every day.
- Access to Marina, AI — a business coach for Agile coaches, developed with Marina Alex and SWAY Academy. Marina helps you find coaching clients, navigate career transitions, and build your practice.
- Access to the MaxGood.work Success Coach Avatar — a dedicated onboarding resource to help you get the most out of the platform from day one.
- Access to the MaxGood.work User Support Avatar — always available to answer platform questions so you can stay focused on coaching.
Your avatar extends your coaching practice between sessions. When a client is stuck on a Tuesday afternoon and their next session with you is Thursday, they do not have to wait — your avatar is there.
Ready to activate? Apply for your SAI Starter Avatar here →
What Coaches Are Using It For
Coaches who have activated their SAI Starter Avatar are using it in a few consistent ways.
Between sessions. When a client hits a roadblock on a Wednesday and their next session is Friday, they do not have to wait. They ask the avatar, get a response grounded in your methodology, and keep moving.
As a discovery tool. Prospective clients who have not worked with a coach before can start a conversation with the avatar before committing. They get a feel for your approach, your language, and your values — before paying for a session.
To extend their methodology consistently. Every coach has frameworks, models, and principles that take years to develop. The avatar carries those into client conversations reliably — not as a replacement for your judgment, but as a continuation of it.
To handle common questions without burning session time. Recurring questions — how to frame a retrospective, what to do with a resistant stakeholder, how to make a case for agile investment — get answered directly. Coaches use their session time for the work only they can do.
Activation is a single application form. Once approved, you will have access to your avatar dashboard to complete configuration — most coaches are ready in under 15 minutes. Once it is live, your clients can access it from any browser, at any time. They simply follow your avatar link, log in with a free MaxGood.work account, and start the conversation. No app to download, no special hardware required.
Why It Matters for Your Credential
Earning your CEC, CTC, CSC, or CAC meant holding yourself to a higher standard of practice. The trust your clients place in you, though — that’s something you’ve built one conversation, one breakthrough, one relationship at a time.
Your avatar reinforces it. Every conversation your avatar has reflects the methodology, values, and approach you configured. It does not guess. It does not generate generic advice. It draws from the Foundation Content in the MaxGood.work library — licensed expert material curated specifically for professional coaching practice — and from any of your own content that you choose to add.
This is not a chatbot wearing your name. It is an extension of your actual coaching practice.
If you hold a CEC, CTC, CSC, or CAC credential and have not yet applied, take five minutes now: Activate your free SAI Starter Avatar →
Are you an expert with books, blogs, podcasts, or training material? Learn about becoming a Licensed Expert Author for MaxGood.work and get your content inside coaching avatars worldwide.