Benefits of MaxGood.work, the AI-Powered Coaching Platform
Q: Who is MaxGood.work for?
MaxGood.work is a platform for leaders, managers, HR professionals, consultants, trainers and coaches. All of these people do coaching — supporting other people to achieve professional and organizational objectives — and MaxGood.work works in concert with these people to serve their coaching “clients.”
Coaches, in their various roles, are creators of “Avatars” on the MaxGood.work platform. These Avatars serve both the coach and their coaching clients. The coaching clients are also users of the MaxGood.work platform — but coaches in their various roles are the creators and directors of Avatars.
Q: How does MaxGood.work help improve organizational outcomes?
MaxGood.work leverages AI to align, support and develop people in your organization by providing continuous coaching. It helps your people in developing a growth mindset, crucial skills, fosters better decision-making, and encourages the adoption of best practices and organizational standards, thus improving organizational outcomes.
Q: How does MaxGood.work help improve professional outcomes?
MaxGood.work delivers wise, hyper-contextualized, consistent, and timely coaching for people who need help with professional goals or impediments to career advancement.
MaxGood.work is built on a foundation of curated, licensed Foundation Content from experts with insights and guidance on a wide variety of management, business, leadership, sales, and process improvement topics. All Avatars build on this foundation by selecting the content they wish to incorporate. For example, a Sales Coaching Avatar might incorporate Foundation Content from James Heidema and other experts in the sales domain.
MaxGood.work is aware of context through users providing information about themselves, and the Avatar staying synchronized with the situation and context of every user as they progress through their coaching journey. This is bi-directional: Avatars sync with the coaching people get in real life and the coaches can see and respond to the coaching people are getting from the AI. This “RL/AI continuity” feature is essential for achieving effective professional outcomes.
Q: How does MaxGood.work maintain consistency in coaching?
Unlike human coaches, MaxGood.work’s AI-powered coaching is not influenced by mood, bias, or other human factors. It maintains a high level of consistency by providing coaching based on curated Foundation Content from licensed experts, your personal context that you provide, and your specific business context (provided in an Essential Avatar or Enterprise Avatar setup). This ensures you get the same high-quality support, whether you’re interacting with it for the first time or the hundredth.
Q: What is a MaxGood.work Avatar?
A MaxGood.work Avatar is a coaching assistant. There are four tiers of Avatar (see our Pricing page for full details):
Taster Avatars are super-limited free test accounts for up to 5 users — ideal for getting a feel for the platform before committing.
Starter Avatars are for coaches who are just getting started with AI coaching and need a differentiator in their practice, supporting up to 12 users.
Essential Avatars are powerful representatives for a specific human coach and replicate that person’s personality, style, approach and expertise. An Essential Avatar represents that coach and interacts with the clients of that coach, with unlimited users. Essential Avatars are listed publicly on our website.
Enterprise Avatars are created to perform a coaching job within an organization, with unlimited users. Although they might have a personality, their focus is typically on an aspect of organizational performance. Enterprise Avatars are typically integrated into organizational workflows and tools such as Slack, JIRA, or Microsoft Teams. An Enterprise Avatar helps the people in an organization achieve organizational goals.
Q: Can MaxGood.work adapt to my specific business needs and personal context?
Yes, MaxGood.work excels at providing personalized coaching tailored not only to your unique business needs and challenges but also to individual users’ roles, expertise, and other factors. It is capable of incorporating your company-specific content and context, including policies, vision statement, and more, into its coaching. For Essential Avatar and Enterprise clients, MaxGood.work ensures that each user receives personalized coaching relevant to their individual role and expertise while aligning with the broader context and objectives of the team and organization. This level of personalization makes MaxGood.work’s coaching highly relevant and effective.
Q: Can MaxGood.work cater to a multinational organization?
Yes, MaxGood.work is capable of catering to multinational organizations. Its AI-driven coaching services can be tailored to reflect the unique challenges, policies, and procedures of businesses operating in multiple countries. MaxGood.work is currently available in English, Spanish, and French, and can be easily localized to any other major language.
Q: Why wouldn’t we just use some other platform?
The MaxGood.work platform has several important advantages for coaching work:
- RL/AI Continuity: MaxGood.work bridges real-life coaching and AI coaching. Your Avatar knows about in-person sessions, and you can see what your clients are working on with the AI between meetings. No other platform offers this level of integration between human and AI coaching.
- Supporting Coaching Relationships: MaxGood.work is designed around the coach-client relationship, not as a standalone chatbot. The platform keeps the human coach in the loop and makes the AI an extension of their practice.
- Foundation Content from Licensed Experts: Every Avatar draws on curated, licensed content from recognized experts — not just generic LLM training data. This means the guidance your clients receive is grounded in proven methodologies.
- 100% focused on performance coaching
- Hyper-contextualization to the individual, the coaching relationship, and the coaching job
- Proactive (agentic) outreach capabilities
- Guardrails to prevent general-purpose use
For detailed comparisons with specific platforms, see our comparison pages: MaxGood.work vs. OpenAI Custom GPTs and MaxGood.work vs. Delphi AI.
Expert Authors and Foundation Content
Q: Who are some of the Expert Authors whose content is specially licensed for MaxGood.work?
MaxGood.work leverages the expert knowledge of several renowned figures in the fields of management, business, leadership, sales, customer service, and process improvement. Some of our featured authors include Lyssa Adkins, Mishkin Berteig, David J Anderson, James Heidema, and Mary Poppendieck, among others. Our list of Expert Authors is continuously expanding to incorporate a broad spectrum of knowledge and expertise.
Q: How does MaxGood.work utilize Foundation Content from Expert Authors?
The insights and knowledge from our Expert Authors are woven into the AI-driven coaching provided by MaxGood.work. This curated Foundation Content is used to inform the guidance and support that MaxGood.work provides, ensuring you’re receiving trusted, high-quality information. Additionally, when MaxGood.work references this Foundation Content in its coaching, it provides you with links so that you can delve deeper into the topic at your leisure.
The system uses a sophisticated combination of RAG and prompt engineering to ensure that the Foundation Content is used appropriately for the specific coaching interactions.
Essential Avatars and Enterprise Avatars can select which Foundation Content from our licensed experts will be included or excluded. For example, if there is an Author that you don’t want included, you can configure your Avatar to exclude that person’s titles.
Q: Does MaxGood.work only use content from one Expert Author at a time during a coaching session?
No, one of the key advantages of MaxGood.work is its ability to draw upon Foundation Content from multiple authors simultaneously. This enables MaxGood.work to provide the most comprehensive, relevant, and valuable support possible. Instead of being limited to the knowledge of a single expert, you benefit from the combined wisdom of several experts across management, sales, leadership, and performance. This wide-reaching perspective, enriched by the insights of various thought leaders, empowers you with a robust understanding and diverse approaches to tackle your coaching challenges.
For Expert Authors
Q: How do I become a Licensed Expert Author?
We’re always looking for recognized experts in sales, leadership, management, coaching, and performance to join our Foundation Content library. If you’re interested, reach out to Mishkin Berteig directly on LinkedIn — please make sure your LinkedIn profile is verified, and send a DM to start the conversation.
Q: How is Foundation Content usage measured?
Usage is measured by how often your content is accessed by the system when it responds to users of Avatars. Each time a user interacts with an Avatar, the system generates a response based on our proprietary search system finding the best Foundation Content from our licensed experts. Each response could use zero, one, two, or three pieces of Foundation Content. Each time a piece of your Foundation Content is used, that counts towards your total usage.
Q: Do I have to license exclusive content?
No. Most authors start by licensing Public or Semi-Public content only. The “Perpetual Exclusive Content” tier is a forward-thinking offering for people interested in having an AI-first publisher. If you’d like to experiment with that in the future, one easy way is to participate in a private recorded interview — we provide questions in advance, the content comes from the conversation, we edit it, you review and approve it, and it’s published exclusively on MaxGood.work. The ideas remain yours and you’re welcome to publish them in any other form — only the specific text from the interview is licensed.
Q: What’s included in the quarterly usage statements?
The statements include counts of your Foundation Content usage, at what tiers, and for which content titles, along with the total owed to you. For example:
- Content Title ABC — 150 uses × 2 (Semi-Public weight) = 300 weighted uses
- Content Title XYZ — 200 uses × 1 (Public weight) = 200 weighted uses
- Total Weighted Uses: 500
- Share of Revenue: $50
Q: Who are the typical users of MaxGood.work Avatars?
The range is quite broad: from corporate leaders to individual job seekers, across many industries, with adoption in North America, Europe, Africa, and Asia.
MaxGood.work Features and Technology
Q: What technologies are used to create MaxGood.work?
MaxGood.work uses multiple large language models (LLMs) to perform various aspects of its coaching duties. These LLMs are used to create responses, check that content is good, summarize content, and several other tasks. In particular, MaxGood.work is constantly updated to utilize the best LLMs available on the market. MaxGood.work is built on AWS with PostgreSQL and advanced vector search, and is coded using Python and TypeScript.
Q: How can I integrate MaxGood.work into my existing workflow?
MaxGood.work is designed to seamlessly integrate with your existing workflow. Its 24/7 availability ensures that you can access its services whenever you need them. MaxGood.work integrates with email, Slack, Microsoft Teams, and Discord, with more integrations on the way. If you are looking for a custom integration, please reach out by email.
Q: What specialties does MaxGood.work currently have expertise in?
MaxGood.work currently has Foundation Content expertise in topics such as Sales, Sales Management, Customer Service, Leadership, Change Management, High Performance Teams, Lean, Scrum, Product Development, Coaching, Stress, and Time Management. We are continuously expanding our areas of expertise to better serve our users.
Q: Does MaxGood.work offer any analytics or insights on my Avatar?
Yes, MaxGood.work provides analytics at various levels. For individuals, it generates a simple set of usage metrics. For Essential Avatars and Enterprise Avatars, it can provide broader analytics that indicate overall trends, collective strengths, and areas where the Avatar is serving users, all while maintaining individual privacy and confidentiality. This multi-level approach to analytics allows you to track development over time, optimize learning strategies, and ensure alignment with your team or organization’s objectives.
Q: Can I load my own information/documents to MaxGood.work?
Essential Avatar and Enterprise accounts are able to upload unlimited reference documents that are kept private in your account and made available to all users in your account.
For example, if you are a sales coach working with a team, you can upload your assessment results so that MaxGood.work incorporates this information as it supports your team members.
Or, if you are a manager of a team or a department, you can upload your team members’ role descriptions and performance frameworks so that MaxGood.work can support your team members more effectively.
The possibilities are unlimited: any documents that support your team can be uploaded. MaxGood.work will reference this team content when appropriate based on the coaching interactions you and your team members are having with your Avatar.
Q: What current integrations does MaxGood.work support?
MaxGood.work integrates seamlessly with various platforms including email (with custom email addresses), Slack, Microsoft Teams, and Discord. This allows you to access the AI coaching tools within the platforms you might already be using, enhancing the convenience and usability of MaxGood.work’s services. See the Pricing page for integration details by tier.
Q: Are there plans for more integrations in the future?
Yes, MaxGood.work is continually expanding its integration capabilities. We plan to integrate with additional assessment tools and work management tools. This will allow MaxGood.work to better serve you by connecting with the tools you use daily. More integrations will be announced as part of our commitment to continually improve and enhance your experience.
Q: Will there be an API for MaxGood.work available?
An API for MaxGood.work is on our roadmap. We are open to potential collaborations where interested parties can integrate MaxGood.work as a co-branded service into their own tools, systems, or workflows. This includes potential arrangements as semi-white-label resellers. If you’re interested in such a partnership, we encourage you to reach out to us for more detailed discussions.
Account Management
Q: How can I cancel my subscription?
When you are logged in to MaxGood.work, go to your profile page and click on the “account” tab, and choose the delete option. Or you can cancel your subscription at any time by emailing info@maxgood.work or by contacting your account representative. Your subscription will remain active until the end of the current billing cycle.
Q: Our team size is fluctuating. How flexible is the subscription model?
The Taster Avatar supports up to 5 users, Starter supports up to 12, and both Essential and Enterprise Avatars support unlimited users. See the Pricing page for full details on each tier. If you have specific needs beyond what’s listed, email info@maxgood.work for more details.
Q: Can the people at MaxGood.work see or analyze my conversation history?
The Avatars on the MaxGood.work platform automatically use your conversation history in formulating responses to you. However, by default, the MaxGood.work team does not analyze individual conversation histories: this is confidential and we have strong policies, procedures and technical measures in place to maintain your privacy. However, if you provide written permission by email, we can look at your conversation history to better understand your needs and potentially identify any unusual issues. We always respect your privacy and confidentiality. For more details on our security practices, see our TrustCloud profile.
Q: How do I manage users of my Avatar?
There is an administration panel that allows you to add/remove individual users and bulk-upload users. See the Pricing page for user management capabilities by tier, including bulk-upload limits and SSO availability.
For each user of your Avatar, you can also set account expiry dates, examine their conversation history with your Avatar (as part of the RL/AI continuity features), and upload user-specific information (as part of the hyper-contextualization features).
Q: What happens to our data if we decide to end our subscription?
For Essential Avatar and Enterprise subscriptions, special arrangements to download data can be made by contacting info@maxgood.work. For details on how we handle data, see our TrustCloud profile.
Q: I’m a user of an Essential Avatar subscription. Can I manage my personal settings separately?
Yes, even within an Essential Avatar subscription, each user can manage their personal settings. This includes your profile information, professional information, and other personal preferences. This system is extremely flexible and even allows you to share structured data with the Avatar to leverage the hyper-contextualization features.
MaxGood.work vs. a Human Coach
Q: How does the availability of MaxGood.work compare to a human coach?
MaxGood.work, as an AI-powered coaching platform, is available 24/7 and can provide support and guidance at a faster response time compared to a human coach. This ensures clients can get coaching whenever and wherever they need it. However, the platform is designed to complement human coaches, not replace them.
Q: How does the depth of knowledge of MaxGood.work compare to a human coach?
MaxGood.work possesses an extensive knowledge base derived from curated Foundation Content, providing it a broad and deep understanding of management, sales, leadership, and performance topics, techniques, and skills. Furthermore, it can swiftly recall and appropriately apply relevant expert knowledge in the context of coaching interactions, a capability that surpasses human limitations in timely information recall and connection making. While human coaches also possess expertise, they might not always make the appropriate connections or recall the information in a timely manner, which gives MaxGood.work an edge with its expansive, readily-accessible knowledge base.
Q: How does MaxGood.work integrate and use my company’s specific information compared to a human coach?
MaxGood.work can incorporate your company-specific content and context into its coaching, such as policies, vision statements, and more. This ensures the support and guidance you receive is relevant to your specific business context. While a human coach can also incorporate your company information, they may require more time to understand and apply this information compared to MaxGood.work’s immediate integration capability.
Q: How does MaxGood.work ensure consistency compared to a human coach?
MaxGood.work’s AI-powered coaching is not influenced by mood, bias, or other human factors. It maintains a high level of consistency by providing coaching based on curated Foundation Content and your specific business context. Human coaches, while also professional, can have variable performance due to natural human factors like mood or fatigue.
Q: Can MaxGood.work personalize coaching sessions as effectively as a human coach?
Yes, MaxGood.work uses AI technology to personalize your clients’ coaching experience based on their specific needs and context. The AI can learn from its interactions and progressively tailor the coaching sessions to the clients’ requirements. While human coaches can also offer personalized coaching, MaxGood.work’s ability to continuously learn from vast amounts of data can lead to a high degree of personalization.
Q: Is MaxGood.work as reliable as a human coach in terms of confidentiality?
MaxGood.work is programmed to respect user confidentiality, with important caveats. It adheres to stringent data privacy laws and protocols, ensuring your information is kept secure. MaxGood.work also employs data anonymization techniques to prevent the identification of users from the data stored or processed. Human coaches, bound by professional ethics, also maintain confidentiality, but MaxGood.work’s adherence to security is enforced through programmed protocols, robust data security measures, and advanced techniques such as data anonymization. For details on our security posture, see our TrustCloud profile.
One crucial exception: the users of an Avatar are coaching clients of the admin(s) of the Avatar, and therefore admins of an Avatar are able to see all the interactions of a client with that particular Avatar. As a user, if you have an account with more than one Avatar, the interactions between them are 100% confidential so that the admins of one Avatar cannot see your interactions with a different Avatar.