Expert Author Business Model

Expert Author Business Model for MaxGood.work

This document explains how MaxGood.work partners with Licensed Expert Authors — what you receive, how the business model works, and what to expect from the relationship.

Table of Contents

1. What is MaxGood.work?
2. Our Philosophy Working with Expert Authors
3. Licensing Terms
4. Optional Author Avatar
5. Experts We Are Looking For
6. Onboarding Process
7. Are You An Expert Author?

What Is MaxGood.work?

MaxGood.work is an AI-powered coaching platform. Coaches, consultants, and organizations use MaxGood.work to extend their impact — serving clients and employees through always-on, AI-powered Avatars. Each Avatar is built on expert knowledge and configured to reflect the voice, methodology, and approach of a specific practitioner.

Subscribers access an Avatar the way they would a coach or advisor — asking questions, working through challenges, and applying expert knowledge to their real-world situations. The difference is availability: 24 hours a day, 7 days a week, at a fraction of the cost of direct consulting.

Our Philosophy Working with Expert Authors

We believe that expertise deserves to be acknowledged, properly referenced, and fairly compensated — even when it is being used to train AI. Too many AI platforms are built on the unattributed work of practitioners who receive nothing in return. MaxGood.work is built on the opposite principle: if your knowledge is powering an AI, you should know about it, consent to it, and be paid for it.

We also believe that transparency about expertise creates trust in AI. When a user knows that an Avatar is grounded in the specific, verified intellectual property of a named expert — not scraped from the web or assembled from anonymous sources — they engage with it differently. They trust it more. And that trust is earned, not manufactured.

This is how the platform works in practice: coaches and leaders building their own Avatars on MaxGood.work can choose to incorporate the licensed content of our Expert Authors into their Avatar’s knowledge base. When they do, the author’s work is explicitly referenced as the source — and the author is compensated for that use. Subscribers know what they are learning from and where it comes from.

Expert Authors are not a background resource. They are named partners whose expertise is the foundation of the platform’s credibility.

Licensing Terms

The foundation of the MaxGood.work author relationship is a content license. The author selects which of their works (“Titles”) they want to license to MaxGood.work, and those Titles are listed in the agreement. The license allows MaxGood.work to use and display excerpts from those Titles inside Avatars on the platform.

How Your Content Is Used

Licensed Titles are processed into smaller excerpts called “Chunks” — typically 500 to 2,000 words each — using MaxGood.work’s proprietary method. When an Avatar responds to a user, it algorithmically selects the most relevant Chunks to inform and support that response.

Users are never shown full Titles. They see only the Chunks that are surfaced to improve the Avatar’s response — and those Chunks are attributed to you as the source.

IP Ownership

You keep full ownership of your underlying works. The license grants MaxGood.work the right to use your content within the platform — your ownership is never transferred or diminished.

Revenue Share

Authors receive a quarterly revenue share equal to a portion of 5% of Eligible Avatar Subscription Revenue (net of taxes and fees). Your share of that 5% is proportional to your Weighted Usage relative to all authors on the platform — that is, how much your Chunks are actually being used compared to everyone else’s.

Weighted Usage is determined in part by the level of exclusivity you grant MaxGood.work for your licensed Titles. Authors who grant greater exclusivity receive a higher weighting, which increases their proportional share of the revenue pool.

MaxGood.work handles all commercial operations: selling subscriptions, setting prices, invoicing customers, and collecting payment. Authors do not manage any part of the commercial side.

Author Access to Their Own Avatar

Authors receive access to their own Author Avatar at no cost. No subscription fee is required for personal use. However, authors may not add other users — colleagues, clients, or staff — without a paid subscription. Additional user access is subject to standard subscription terms.

Co-Promotion

Within 30 days of the agreement being signed, the author publishes a publicly indexable page — on their own website or a major social platform — noting the licensing relationship and linking to a MaxGood.work URL. Either party may also announce and co-market the relationship at any time.

Editorial Control

MaxGood.work controls how content is formatted, chunked, and presented within the platform. This process preserves the substance and professional integrity of the author’s work — the meaning and voice are not altered, only the presentation is adapted for the AI context.

Note: The above is a plain-English summary for reference purposes only. It does not replace or modify the signed licensing agreement. In any conflict, the signed Agreement controls. This is not legal advice. The revenue model described here reflects the terms in the signed Licensed Expert Author Agreement — if you have a signed agreement, this is the same model.

Optional Author Avatar

The Author Avatar is an optional enhancement on top of the base licensing relationship. Authors who license their content to MaxGood.work are not required to have a dedicated Author Avatar — but most choose to.

An Author Avatar is a dedicated AI-powered Avatar that contains and reflects only the intellectual property of a specific Licensed Expert Author. The Avatar is built entirely from the author’s own content. No other content is available inside this Avatar.

The Author Avatar is created, managed, monitored, and marketed by the MaxGood.work team. The author also retains the right to promote and market their own Avatar independently.

Why Have Your Own Author Avatar?

• Your brand, front and centre. The Avatar carries your name, voice, and methodology — you do not share the stage with other licensed experts.
• Dedicated revenue stream. Subscriptions are attributed directly to your Avatar. You share in the revenue it generates.
• Always-on representation. Your knowledge is available to subscribers 24/7 without requiring your personal time.
• Professional legacy. Your body of work becomes accessible in a coaching-ready, conversational format.

Experts We Are Looking For

MaxGood.work partners with practitioners who have developed original, proven expertise in their field. The ideal Licensed Expert Author has:

• Published intellectual property — at least one book, training program, framework, or substantial body of documented methodology.
• A professional track record — years of applied experience working with clients, organizations, or learners in their domain.
• A defined methodology or approach — something distinctive and teachable, not just general experience in a field.
• Relevance to work environments — MaxGood.work serves coaches, leaders, HR professionals, and organizations building capability.
• Willingness to engage — the Alignment Interview requires 45–60 minutes of the author’s time. That is the primary time commitment.

We are actively looking for experts in:

• marketing,
• sales, 
• operations,
• leadership,
• strategy,
• innovation,
• industrial psychology,
• corporate governance,
• team dynamics,
• change management,
• executive coaching,
• learning and development, and
• general HR principles.

We are also particularly interested in regionally recognized experts with diverse language and cultural source materials. 

If you are unsure whether your expertise qualifies, reach out. For each category of expertise, the number of authors we license is limited. 

Onboarding Process

Thank you for considering becoming a Licensed Expert Author for MaxGood.work! We look forward to joining forces with you to create better work results and better work environments. Getting your content onto the platform follows four straightforward steps.

Step 0 — Sign the Licensing Agreement

Review and sign the Licensed Expert Author Agreement, which covers the content license, revenue share terms, IP ownership, co-promotion obligations, and the full scope of the relationship. The agreement is provided separately. Specific commercial terms are confirmed at this stage.

Step 1 — Choose Your Content

Identify the works you want to license to MaxGood.work. To participate, you must either own the copyright on your content, hold a commercial resale license for it, or be able to produce new content for which you own the copyright.

Step 2 — Prepare Your Content

Your content needs to be in an electronic format — but we can work with almost anything that can reasonably be converted to text: blog articles, documents, presentations, audio recordings, videos, or even hand-written content scanned to images. We can also go directly to where your content already lives, such as a blog or LinkedIn posts.

For each piece of content, you will provide:

• A Title — the name used to group related content chunks (e.g. a book name, website name, course name, or channel name). The MaxGood.work team will use this to organize the excerpts we prepare from your material.
• A Reference (optional) — a link to your website, an Amazon listing, a Udemy course page, a YouTube channel, or similar. References give users the opportunity to learn more or connect with you directly — a great way to increase the value you get from participating in the platform.
• A Content Category — each Title is classified as one of the following:
  • Public — content already fully available online in its entirety (e.g. a blog post).
  • Semi-Public — content only partially available online (e.g. a printed book where summaries exist but the full text requires purchase).
  • Exclusive — content not available on the public internet in any form (e.g. private client reports, transcripts of unpublished workshops). Note: Exclusive content has special licensing requirements.

Finally, make your content accessible to us — point us to where it lives (a website, shared drive, etc.) and provide any access details needed to retrieve it.

Step 3 — Upload to MaxGood.work

Once we have your content, the MaxGood.work team takes over:

• We split each Title into Chunks (typically 500–2,000 words) and make minor edits so each Chunk stands independently. For example, if the original content references another chapter or section, we edit that reference so the Chunk reads clearly on its own.
• We ensure formatting is clean and consistent — preserving headings, bullet lists, and the structure of the original where possible. If your content lacks formatting, we introduce basic structure so it presents well. We may also write text descriptions of important visuals such as diagrams or photos.
• We upload your Titles and Chunks to the MaxGood.work testing environment and set up your Author account, which gives you access to review and manage your content.
• At your discretion, you may review your Titles and Chunks in the testing environment before anything is finalized. We work with you closely to ensure your content is presented professionally and with integrity.
• Once you have approved the content, we upload your Titles and Chunks to the live MaxGood.work platform — making your expertise available to coaches and leaders globally.

Step 4 — Monitor and Update

After your content is live, you use your Author access to MaxGood.work to monitor usage and manage your Titles. This includes receiving regular reports on your earnings — currently generated quarterly, with plans to move toward live reporting as the platform evolves.

For questions or updates regarding your content, contact expert.authors@maxgood.work.

Are You An Expert Author?

If you have built a body of work in your field — books, frameworks, training programs, a distinctive methodology — and you want that work to reach more people without requiring more of your personal time, the MaxGood.work Expert Author program may be right for you.

The commitment is modest: provide your content, join a 45–60 minute Alignment Interview, and review your Avatar before it goes live. MaxGood.work handles everything else.

What you receive in return:

• A dedicated AI Avatar built entirely from your intellectual property
• Revenue share from all subscriptions to your Author Avatar
• Free personal access to your own Avatar
• Public recognition as a Licensed Expert Author on MaxGood.work
• Full platform management by the MaxGood.work team — no operational burden on you
• A lasting digital extension of your professional legacy

Ready to explore? Reach out to expert.authors@maxgood.work to start the conversation. We are happy to answer any questions before you make any commitment.