Introducing the Scrum Alliance® Starter Avatar: A Free MaxGood.work Avatar for Scrum Alliance Coaching Members.

The coaching world is shifting, and the expectations placed on coaches continue to grow. Clients want more access, more continuity, and more support between sessions. Coaches want tools that help them scale their impact without losing the authenticity that defines great coaching.

Today, we’re excited to share a milestone designed to meet that moment.

MaxGood.work has partnered with Scrum Alliance® to bring its coaching members an exclusive new benefit: the Scrum Alliance Starter Avatar, a free, personalized AI-coaching avatar available to all active Scrum Alliance coaching credential holders.

This partnership is grounded in a shared belief that AI should elevate human coaching—not replace it. And now, every eligible Scrum Alliance coach can extend their expertise, support their clients 24/7, and scale with integrity.

What Is the Scrum Alliance Starter Avatar?

The Scrum Alliance Starter Avatar is a personalized AI-coaching companion designed specifically for Scrum Alliance coaching members. It captures your unique coaching style, supports your clients in your voice, and keeps your guidance alive between sessions.

This exclusive version includes:

1. A Free Personalized Coaching Avatar: Customized to your voice, methods, and expertise, your avatar helps deepen client support and sustain momentum.
2. Fast Setup and Immediate Value : Pre-built for impact, your avatar can be used with clients right away. You can refine and expand it as you grow.
3. Coaching Continuity Between Sessions: Your avatar maintains notes, reinforces takeaways, and keeps your clients supported between real-life interactions.
4. Coaching Success Avatar: A dedicated avatar built exclusively for coaches—not clients—designed to help you grow, reflect, and succeed in your coaching practice.
5. Multi-Platform Messaging: Your avatar connects with clients wherever they are: Web, email, Slack, and Microsoft Teams, with more channels on the way.

Exclusive Benefits for Scrum Alliance Coaching Members

Scrum Alliance coaching members receive enhanced capabilities that go beyond our Standard Starter Avatar, including:

• Access to Marina AI – A sales and and marketing AI avatar of Marina Alex, focused on helping coaches acquire clients and stay in business.

• A template personality configuration to help you experience value faster.

• Access to a private Scrum Alliance Coaches support channel on Discord

• A fully personalized Starter Avatar at no cost — your Scrum Alliance membership covers everything

• Assessment integration (Coming soon) (a feature typically reserved for Enterprise Avatars)

Why This Matters for Coaches and Their Clients

• The demand for scalable, trustworthy coaching support is at an all-time high.
• Clients want continuity.
• Coaches want tools that align with their values.
• The industry is moving fast, and the most respected coaches in the world are already building coaching avatars.

This partnership brings that capability, ethically, responsibly, and accessibly to Scrum Alliance coaching members.

At MaxGood.work, we believe AI should amplify human wisdom. Your avatar doesn’t replace your coaching presence. It extends it, helping you serve more people with the same care and integrity you bring into every session.

Eligibility For the Scrum Alliance Starter Avatar on MaxGood.work

This Avatar and offer is only available to Scrum Alliance members with active coaching certifications:

• Certified Team Coach (CTC)

• Certified Enterprise Coach (CEC)

• Other current Scrum Alliance coaching credentials

If you are not eligible today, you can still begin your journey with the Standard Starter Avatar, which includes all core MaxGood.work features and is available at its normal value of $50/month.

How To Get Your Scrum Alliance Starter Avatar

If you’re a Scrum Alliance Coaching member,  👉 Get your free Scrum Alliance Starter Avatar

Not Eligible? You Can Still Get A Starter Avatar here  Claim your Standard Starter Avatar at only $50/month launch price for now.