Who we are
MaxGood.work is an AI-powered coaching platform. Business owners create Avatars that align, support and develop their staff 24/7, built on Foundation Content licensed from named experts and on the owner’s own expertise.
We built it because our founder had the problem. Mishkin Berteig ran a consulting and coaching business where every standard and every judgement call routed back through him — he had become the bottleneck of his own business. He solved it not with more delegation or another binder of procedures, but by returning to relationship-building, supported by the Avatars he invented to carry the routine of it.
Our mission is to make work environments a sanctified place of service to humanity — by giving business owners and leaders the ability to align, support and develop the people they lead at scale, without burning out or diluting their expertise. We work with customers across four continents.
The team
Mishkin Berteig
CEO & Chief Scientist
Mishkin Berteig’s lifelong fascination with learning, intelligence, and education started in 1979. His passion for artificial intelligence was ignited by reading books like “The Emperor’s New Mind” and “Gödel, Escher, and Bach”. He experimented with early AI concepts by creating simple software simulations of artificial life and implementations of the back-propagation algorithm for neural networks in the late 80’s.
In the late ’90s, Mishkin worked on NLP tools for website analysis and later developed two industry-specific expert systems: “Scrum Insight” and the “Real Agility Culture Assessment”. Throughout his professional life, he has been involved in various AI/ML projects.
For most of the past two decades, Mishkin has been dedicated to helping managers and their teams improve through the use of Agile methods such as Scrum and Kanban. He has worked closely with a multitude of global organizations to help them improve their way of working.
Inspired by prompt design experiments with OpenAI in mid-2022, Mishkin founded MaxGood.work on August 31st, 2022. He is dedicated to advancing humanity by combining spiritual principles with technology in work environments.
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Shradhdha Parsana
Co-Founder, Chief Security Officer and Technical Lead
Shradhdha Parsana is a seasoned software developer and technology leader with a wealth of experience in crafting high-quality, scalable code across multiple programming languages and frameworks, including Java, Python, PHP, MySQL, MongoDB, and JavaScript/NodeJS. She is well-versed in building responsive websites using JavaScript, HTML, and CSS, and has a keen focus on ensuring systems meet the needs of customers and users.
As the co-founder and technology lead at MaxGood.work, Shradhdha has been instrumental in developing the software behind the platform, applying her expertise in Agile Engineering practices such as Test Driven Development. Her commitment to excellence has been vital in building an AI-powered coaching platform that business owners and leaders around the world rely on.
In addition to her role in MaxGood.work’s software development, Shradhdha continues to train and coach organizations on Agile engineering practices and software development quality, helping them elevate their technical capabilities and deliver exceptional products.
With an unwavering dedication to innovation and quality, Shradhdha Parsana leads MaxGood.work’s technical direction, holding the platform to the standards its customers depend on.
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Julien Mazloum
Strategic Advisor
Julien Mazloum has 24 years of experience in the Research and Development field as a software developer, manager, consultant, trainer, tech entrepreneur and startup advisor mostly in Canada and China.
Julien is the co-founder of OutSofting and is strategic advisor at MaxGood.work.
Since moving to China in 2007, Julien has relentlessly used, pioneered, actively promoted and supported multiple organization with management methods that foster Agility and Innovation.
Julien is a transformation consultant that works with leadership and employees to transform their organizations to become innovative, fast-to-market, digital and trend-setting. This includes setting up incubation centers, setting up transformation programs, coaching R&D teams/managers/executives on continuous improvement and innovation. Julien has trained and consulted for startup and Fortune 500 companies in the Internet, Telecom, automotive and Medical equipment industries. Julien was a guest speaker at more than 20 conferences on Agile and Innovation methods, Agile transformations, Lean Startup and Business Agility.
Julien’s interest in AI started at the end of the 90s and he chose Robotics and AI as the specialty of his computer engineering degree at Ecole Polytechnique de Montreal in 2001. Julien’s interest in business strategy got confirmed during his MBA at HEC Montreal in 2006.
Julien decided to become strategic advisor of MaxGood.work because he experienced first-hand the transformative power of coaching and because he believes AI should complement, enhance and scale up the human delivery of coaching. Julien believes leaders using MaxGood.work are able to bring organizational transformation to a new level of speed, efficiency and success.
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Jennelyn Cajelo
General Manager
Jennelyn Cajelo is the General Manager at MaxGood.work, supporting the company’s growth and team development, optimizing operations and delivering exceptional results.
Jennelyn has a degree in Business Administration.
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Justice Berteig
Full-Stack Developer
Justice Berteig is a full-stack developer with experience using TypeScript and React to create responsive web pages, Python to build back-end servers and APIs, and using Playwright automated testing to ensure the MaxGood.work platform maintains a high level of quality.
He is responsible for front-end design and completely refactored the initial design for the website. He is also responsible for building many of the front-end features and doing extensive refactoring on our back-end code.
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Alexander Oronsaye
Full Stack Developer
Alexander Oronsaye is a Full Stack Developer at MaxGood.work with a focus on backend development using Python . He is responsible for maintaining and improving core backend systems, writing tests, and ensuring code quality across the platform.
He is also a certified AWS Solutions Architect, with hands-on experience in cloud infrastructure and deployment. Outside of Python, Alexander is proficient with modern development tools and languages including React, Node.js, and Go, allowing him to contribute across the entire stack when needed.
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Catherine Wuyep
Full Stack Developer
Catherine R. Wuyep is a passionate Software Engineer specialized in backend development, with expertise in Python, Node.js, and the MERN stack. Skilled in building scalable, efficient systems, Catherine consistently drives innovation, enhances digital operations, and delivers impactful solutions.
At MaxGood.work, Catherine is working to build out our Public BETA API, ensure quality and scalability, enhance platform reliability, uphold user privacy, and make the platform straightforward to use. Catherine’s role involves staying ahead of industry trends to maintain the highest standards and continuously refine the platform.
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Meet us properly
The quickest way to understand what we build is to use it. Sign in at maxgood.work/login — every new user automatically gets their own free Tester Avatar, and the login page says so.
If you would rather have one of us walk you through it with your own business in mind, request a demo. To hear about updates and compare notes with other Avatar owners, join the MaxGood.work Global User Community on Discord.