Scale your coaching impact with an AI Avatar that grows with you.

Start where you are and scale your impact as you grow. Choose the plan that fits your coaching practice today and where you’re headed next.

Best for Testing

Tester Avatar

Free Forever

6 users per Avatar. Try the platform at no cost.

Explore AI coaching with no commitment and no credit card required.

Get Free Avatar

Best for independent coaches

Essential Avatar

$499/mo

✓ Plus a 14-day free trial

Unlimited users, guided onboarding, and full content support — everything an independent coach needs to scale.

Default maximum 500 users; the limit can be expanded depending on usage patterns.

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Enterprise Avatar

$1,495/mo

Enterprise-grade AI coaching for organizations: the deepest Continuity, outreach triggered by user tags, a trailing sentiment reading on your users, Newsjacking, and API credentials for your own systems. Partial white-label available for an additional fee.

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Feature	Tester Avatar	Essential Avatar	Enterprise Avatar
Interactions Super-simple and predictable billing!	Unlimited	Unlimited	Unlimited
Number of Users / Account Your Avatar, your business model! Serve the masses or create an exclusive group.	6 Users per Avatar	Unlimited Default maximum 500 users; the limit can be expanded depending on usage patterns.	Unlimited Default maximum 500 users; the limit can be expanded depending on usage patterns.
Hyper-contextualization Users of your Avatar can tune their own accounts AND you can layer on context for each of your users — role, assessments, certifications and performance data.	Self Serve	Self Serve	Self serve. Your Avatar also speaks for your organization by its legal name, upholding the company’s vision, mission and values rather than one individual’s.
User Management Add users one at a time or in bulk, set an access expiry date on each user’s membership, and promote members to Avatar Admin.	Self serve, including bulk add and per-user access expiry dates. Capped at 6 users.	Self serve, including bulk add and per-user access expiry dates.	Self serve, including bulk add and per-user access expiry dates. Plus API credentials for programmatic user provisioning.
Foundation Content References Every interaction with your Avatar can be informed by our Foundation Content. We are always licensing more and better experts for our Foundation Content. See our current list of Foundation Authors.	Up to 3 per interaction. Pre-trained on licensed Foundation Content. Exclude undesired Foundation Titles.	Up to 3 per interaction. Pre-trained on licensed Foundation Content. Exclude undesired Foundation Titles.	Up to 3 per interaction. Pre-trained on licensed Foundation Content. Exclude undesired Foundation Titles.
Expertise References Your Expertise is used to train your Avatar and referenced in interactions. It stays with your Avatar: never used to train external models, and never shared with another organization’s Avatar.	Up to 1 per interaction	Up to 3 per interaction	Up to 6 per interaction
Expertise Upload Use your own sources of expertise to ensure that your Avatar is providing the right information to your users. Blog articles, standard operating procedures, glossaries, essays, privately-licensed content, etc.	Completely Self Serve WordPress plug-in available for automated content upload.	Supported Content Upload and Self Serve Management WordPress plug-in available for automated content upload.	Full Support, plus API credentials for loading content programmatically. WordPress plug-in available for automated content upload.
AI Power We are constantly testing and re-testing to make sure that your Avatars are using the best AI systems for the job of coaching. Every tier runs on a GPT-5-class model; the tiers differ in how much the Avatar can say in one reply.	GPT-5-class model. Short replies — sized for trying the platform.	GPT-5-class model. Full-length replies.	GPT-5-class model. Longest replies — four times the reply length of Essential.
Custom Personality Each Avatar helps you serve your coachees and it needs direction on how to do so!	Fully-customizable personality. Self serve.	Fully-customizable personality, plus separate Instructions and Information fields. We provide examples and support to get you started!	Fully-customizable personality, plus separate Instructions and Information fields. You get full support with crafting, testing and maintaining your Avatar’s personality.
Public Avatar Listing Your Avatar can be listed on the MaxGood.work website, with a link to your landing page of choice. The MaxGood.work team sets this for you.	Listed by default.	Off by default; ask us to list your Avatar.	Off by default; ask us to list your Avatar.
Branding & Partial White-Label Co-branding is the default on every Avatar. Partial white-label — your logo and colors alongside the MaxGood.work brand — is an Enterprise option for an additional fee.	Co-branding only	Co-branding with your own theming	Co-branding with your own theming. Partial white-label available for an additional fee.
RL/AI Continuity One of our most powerful features: make sure that your clients/staff are getting integrated support from you and your Avatar! You can see and respond to their interactions with your Avatar, and you can make sure that your Avatar knows about your clients/staff real-life interactions with you.	Included. Your Avatar recalls up to 2 earlier interactions that relate to what the user is asking now. Continuity notes are updated by hand.	Included. Up to 6 earlier interactions. Continuity notes are updated by hand.	Included. Up to 9 earlier interactions, with a tracked edit history on every Continuity note.
Your Team of Avatars A user can belong to several Avatars. When they move between them, that user’s own earlier interactions travel with them, so the next Avatar picks up where the last one left off. You still see only the interactions that happened in your own Avatar.	Included	Included	Included
Proactive Outreach Your Avatar starts the conversation rather than waiting to be asked — on a schedule, through any messaging channel you have connected.	Scheduled outreach on any connected channel: email, Slack, Microsoft Teams or Discord.	Scheduled outreach on any connected channel: email, Slack, Microsoft Teams or Discord.	Scheduled outreach on any connected channel, plus outreach triggered by the tags you put on a user.
Newsjacking Turn breaking industry news into on-brand thought-leadership drafts and LinkedIn posts in your Avatar’s voice — on a schedule or on demand.	✕	✕	Included
Voice Interaction Your users can speak to your Avatar and hear it reply. The Avatar Owner connects their own speech provider keys and picks the voice.	✕	Included. Users’ spoken messages are kept for 7 days.	Included. Users’ spoken messages are kept for 30 days.
Free Support The MaxGood.work team gets on an exclusive Zoom call with Avatar owners and users to share updates, get feedback and provide a venue for you to learn from other Avatar owners on best-practices, use cases and business models.	Twice-weekly Mastermind calls	Twice-weekly Mastermind calls plus private sessions when needed.	Twice-weekly Mastermind calls, private sessions when needed, and a service-level agreement.
Analytics See how your users engage with your Avatar over the last 7 or 90 days, so you can understand and improve the coaching experience.	Total interactions, active users, content uses, distinct content items used, and thumbs-up / thumbs-down feedback, over 7 or 90 days.	Total interactions, active users, content uses, distinct content items used, and thumbs-up / thumbs-down feedback, over 7 or 90 days.	Total interactions, active users, content uses, distinct content items used, and thumbs-up / thumbs-down feedback, over 7 or 90 days.
Sentiment Analysis An overall reading of how your users are feeling — positive, negative, mixed, neutral, or not enough data yet — drawn from their interactions over the trailing week and the trailing three months.	✕	✕	Trailing one-week and three-month sentiment reading
Interaction Channels The platforms and messaging tools your users can use to reach your Avatar — from web chat to the tools they already use every day, like email, Slack, Microsoft Teams, and Discord.	Web chat / Email (custom email addresses can be connected) / Slack / Microsoft Teams / Discord	Web chat / Email (custom email addresses can be connected) / Slack / Microsoft Teams / Discord	Web chat / Email (custom email addresses can be connected) / Slack / Microsoft Teams / Discord
Data Management Part of the hyper-contextualization we provide is to manage data about the users of your Avatar such as assessments, certifications, performance evaluations, etc. This data is used by your Avatar to ensure that the coaching is always exactly right for each person!	Self serve: structured data on each user, updated by hand or in bulk. Intake forms on request.	Self serve: structured data on each user, updated by hand or in bulk. Intake forms on request.	Self serve, plus API credentials to load user data from your own systems. Intake forms on request.
Security Your Expertise stays with your Avatar: it is never shared with another organization’s Avatar and is never used to train an external model. We are GDPR compliant today and are building to SOC 2 Type 2 practices.	Per-Avatar compartmentalization. GDPR compliant.	Per-Avatar compartmentalization. GDPR compliant.	Per-Avatar compartmentalization. GDPR compliant.

If you ever stop working with us

You are always welcome to your data — that is true at every tier and is not conditional on us. And for organizations that need continuity guaranteed beyond that, the platform’s code and the technical means of running it can be placed into a trust on request, at an additional cost scoped with you. Let’s talk about what your organization needs.

Talk to Us About Continuity

See MaxGood.work in Action

Request a personalized demo and we will show you exactly how MaxGood.work works for your coaching practice.